Tuesday, December 28, 2010

IncrediMail Inks New Two Year Deal With Google, But Are They Too Dependent?

IncrediMail, an Israel-based, NASDAQ-listed company that develops email clients and desktop software, has inked a new 2-year agreement with Google, which will go into effect January 1, 2011. This is good news for the software company - the partnership between the two firms is quite crucial for IncrediMail's bottom line. The relationship between Incredimail and Google has always been a little rocky, to say the least. Three years ago, Google terminated its AdSense partnership with the company, sending IncrediMail's shares down more than 45 percent.

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