Tuesday, December 28, 2010

StyleHop?s Hunt For Hot Fashion Comes To An End As It Heads To The DeadPool

Over two years ago I wrote about a startup called StyleHop that set out to identify hot fashion items through the use of casual games ?�instead of having to fill out a survey or poll, it would generate fashion recommendations based on how you played these games. Unfortunately, that didn't work out (nor did the startup's second business plan) and today the company is announcing that it will be shutting its doors early next month. Some of the company's struggles stem from the financial meltdown of 2008 ?�founder David Reinke explains that after raising some�seed�money, StyleHop was planning to close a Series A in October 2008, which happened to be right when Sequoia's RIP: Good Times was making the rounds.

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