The Enterprise of One: How New Entrepreneurs Are Taking Advantage of the Great Reset

While the economic climate in the United States remains uncertain, economists and pundits alike continue to define our recent fiscal crisis with words like recession, downturn and depression. But labeling America?s current financial woes should not be the focus for Americans as the overall economy struggles to free itself from its malaise. What really matters is how the current circumstances affect you and what they mean to your future. In his book, The Great Reset, Richard Florida calls periods like the one currently facing the United States ?Great Resets.? There have been two such periods before the current one, and both of these earlier downturns changed our culture in profound ways. We all know the stories of mass unemployment and hardships suffered by American citizens during the Great Depression. But what often becomes lost in these stories is that a reset plays out as a process and not as much as an event. It represents a shift in values, economic tastes and preferences, business structures, and industries. In fact, it is a fundamental change in our culture as a whole. I like to think of it as cleaning out a closet ? the world rids itself of old, outdated principles to make way for the new.

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