Sunday, November 7, 2010
Bootstrapped Longboard Media Is Growing Like Crazy
Longboard Media is celebrating its two year anniversary and has revealed some amazing growth numbers, crystalizing its position as the largest ad network in the ecommerce space. Co-founded in November 2008 by former eBay and Shopping.com employees Scott Engler and Jim Barkow, Longboard manages ad inventory for thefind.com, shop.com, overstock.com, buzzillions.com and become.com. Like a Glam Media for ecommerce, the vertical ad group has been profitable for a year now, growing from $1.3 in revenue in its first year to $8-9 million in projected 2010 revenue. Says Engler, ?When we started Longboard, our goals for the first 2 years were to execute on our model to dominate our vertical and to growth a self sustaining business. We are very proud to be in the position we are.?
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