Blekko Gets Into Product Search With New Holiday Shopping Vertical /Safeshop

Blekko, the shiny new search engine that is taking on Google, is getting into product search today with the launch of a new vertical for holiday shopping. As you may have heard, the recently launched search engine differentiates itself from Google by giving users tools to do new types of searches that they can?t do elsewhere.The search engine offers unique query refinement tools to human editors called Slashtags (i.e. /news or /date or /amazon or /blogs) to filter results to what you are looking for (you can read our full review of the platform here). Blekko's newly created search vertical, aptly called /safeshop, includes only human selected shopping sites and is designed to thwart spammers and malware distributors. So users can now just add /safeshop to any search to search for retail products on the web, effectively filtering out any rogue or untrusted retailers who may offer a poor experience for online shoppers.

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